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Creative Labs is a creative agency that exclusively work with music acts signed by Universal Music Sweden. The team consists of strategists, creatives and designers, hand picked from leading digital agencies and schools from around the world.

There is a distinct difference between working with products such as soft drinks, cars and software to working with actual people. Our artists will never have a slogan or become a lifestyle accessory.

As a part of the worlds biggest music company our ambitions are high. Creative Labs aims to redefine marketing strategies employed in our industry and help our artists launch long successful careers.

Eddie Persson
Head of Creative Labs