We where asked to create a campaign to promote the already released video for AVICII ́s song “Addicted to you”. So we decided to created a site where fans could tag their own addictions to the video and become a part of the video experience.
To tag an addiction you simply clicked anywhere in the video while watching it. The video then paused and you could write whatever you wanted, for example “Kissing”.
After the tag was created it was easy to share the campaign with the prewritten message of “Kissing is my addiction what is yours?” Avicii.com/addictedtoyou
This started a lot of fun and interesting conversations on both Facebook and Twitter.
Everyday we collected the most liked addictions by physically going to the store
and buying them. At the end of the campaign one person won everyone else’s addictions and we delivered them to his door!
The campaign site made it fun to watch the video over and over again by looking at peoples tagged addictions. And because the video was located on YouTube every stream generated money back to the artist.
Follow the link below to see the project.