BEFORE WE DISSAPEAR
To highlight Daniel Adams Ray new album we created a preview that slowly faded away. The idea was to create an activity that felt as an extension of the album instead of a commercial message. Three media partners hosted one song each that slowly disappeared. A custom made visual representation of the album, and the fading tied everything together.
During the 3 days the previews where active. 40.000 unique people heard the songs. Kingsize site actually crashed because of the high load on their servers. The campaign won Gold for best online activity in Resume ́s in house competition.