Rebecca & Fiona – We Are Waiting

Rebecca and Fiona is a Grammy winning electro pop duo from Sweden.

To release their album Beauty is pain, Rebecca and Fiona teamed up with Adidas Stockholm. The idea was to transform Adidas flagship store into an interactive meet and greet with Rebecca and Fiona fans from all over the world.

People from New York, Sidney, London, Copenhagen and Buenos Aires, all showed up in Stockholm on two 150 inch screens to show support and to preview new songs ahead of release.

Every person on the site became one square of a loading bar, leading up to 3 unlocks of unreleased songs. In less than 3 days 1200 people uploaded their picture trough Facebook connect and together heard the new songs before everyone else!

To add to the experience and make people really feel as they where in Stockholm, a live camera from across the street enabled people to see their picture being shown in real time.

This added fun factor made people stay on the site for long periods of time.

On top of the storefront a timer had been counting down from day 1. No one knew exactly what would happen when the timer reached 0 but cryptic messages on social media by Adidas and Universal Music made sure that the topic was heavily discussed.

Beyond many fans wildest dreams Rebecca and Fiona had flown home from their USA tour just to perform for free from behind the glass. A perfect ending to a fun week and judging by the coverage online we think its pretty safe to say it helped the album get an awesome start with second place on Spotify right away.

  • Date:

    04/20/2014
  • Categories:

    Design, Campaign
  • Client:

    Rebecca & Fiona